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Everything You Know About Marketing is Wrong! (Paperback Book)

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Everything You Know About Marketing is Wrong! (Paperback Book)

Ground Breaking Amazon #1 International Best Selling Book

Internationally Best-Selling Book on Business Marketing & Strategy.... 

We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition

We can help you build a million-dollar or even multi-million dollar business. Make sure you take advantage of the free bonuses found in the book!

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Everything You Know About Marketing is Wrong! (Paperback Book)

Ground Breaking Amazon #1 International Best Selling Book

Internationally Best-Selling Book on Business Marketing & Strategy.... 

We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition

We can help you build a million-dollar or even multi-million dollar business. Make sure you take advantage of the free bonuses found in the book!

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Reviews
JK from the UK

Reviewed on 16th Jan 2023

A powerful book for any business owner that wants to grow their profits.

John North has clearly been in in the business "trenches" and accumulated a wealth of knowledge. This book is packed with strategies and tactics that I know I can put to good use in my own fledgling consulting business. In fact just from reading chapter one I realized why I am not standing out and getting more leads so I am changing how I position myself. The rest of the chapters are equally useful and have instantly actionable content. My main challenge is prioritizing everything I want to implement. It's like a PhD marketing text book - delivered with Aussie directness.

Joan Kent

Reviewed on 16th Jan 2023

A terrific step-by-step marketing system

This book is for people like me! We’re good at what we do but don’t necessarily know how to get our ideal clients to see us as the first, and most logical, choice. John North teaches a simple, 5-step plan for building a successful business. His insights present a clear picture of what our marketing should – and shouldn’t – look like, based on proven and tested strategies.

While the current trend toward branding may work for large corporations, it can be costly and not worth the expense for smaller businesses. "Everything You Know About Marketing Is Wrong" debunks such common marketing myths. It focuses instead on how-tos for waking up and engaging prospects by discovering and addressing their real needs. North offers practical and specific advice for leveraging what we’re already doing and improving the results – making more money for the same time and money invested.

I recommend this book for entrepreneurs who want a sound plan for attracting eager, qualified prospects who can, and will, benefit from their service and gladly pay for it.

Kate Johansson

Reviewed on 16th Jan 2023

Most Marketing Interrupts But Does Not Engage. This Book Engages!

This book hit me right upside my head! Makes me think about everything I am doing for my business, not doing for my business and doing wrong in my business. What IS my message? Is what I think I am saying about myself and my business really communicating what I want my message to say? When people get to my website, am I just saying the same old rubbish,....blah, blah, blah? Service, quality, dependability yawn...How do we make ourselves stand out from the crowds of businesses offering similar products and services? Are we competing on price? If so, its our own darned fault! Have we written a book? Are we seriously out there on social media? Are we business-like when we need to be on certain websites? Are we more relaxed on others? Do we know the demographics of the users of different media. Which ones attract more male users and which ones attract more female users? Do we use hashtags correctly. There is so much in this book I didn't know I needed to know! No wonder my page ranking on Google has steadily fallen off over the last 5 years. I will take this book and go to work on boosting my business profile on line.

Anonymous

Reviewed on 16th Jan 2023

The story changes when the angle changes

This is not just a marketing book.
Before reading further, I want to make clear that a five star review means that I love this book.

This is not just a marketing book.

This starts out with a premise on marketing, but is out and out a book on understanding better systems and human mind.

Moreover, this book focuses on ethical growth by sheer understanding of nuances.

(The book deals with a wide perspective. The scope of the review is not to act as a spoiler. But to evaluate.)

I recommend this to my whole team.

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